With rising amounts of internet users all around the globe, the demand for Digital Marketing Professionals also increases a lot. Every small scale to larger Businesses requires Digital Marketing Professionals to grow their business online.
This fast-moving industry has created many jobs and business opportunities.
According to a report of Mondo by 2020, there will be more than 18 lac new job created in the field of Digital Marketing. So, it seems to be clear that there are enormous opportunities in this domain.
Digital Marketing covers many modules like SEO, SEM, Social Media, Email Marketing and Content Marketing etc plus there are various free resources available to learn these skills for free.
But before we deep dive into Top Reasons Why to choose Digital Marketing as a Career. First, we need to take a small overview of Digital Marketing.
Digital Marketing & its Importance –
In simple words, It is the marketing or products & services through different online channels like:
- Search Engine Optimization
- Search Engine Marketing
- Social Media Optimization
- Social Media Marketing
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Mobile Marketing
- Web Creation
Digital Marketing is extremely important in growing any business online and It is more result-oriented than Traditional Marketing.
As the numbers of internet users increasing rapidly So, Businesses started shifting more towards Digital Marketing, That’s why Digital Marketing has become one of the most demanding career options.
Top Reasons Why to choose Digital Marketing as a Career –
Highly Demanded by Business –
Every small scale to big business desires to promote there products & services through Social Media and other Digital channels because it is a more convenient way of marketing than Traditional Marketing.
That generated an extremely large number of jobs in this domain.
The skill of Future –
The rapidly increasing amount of internet users shows that the Digital Marketing industry going to grow at a higher level in the future also and it is never going out of trend.
The opportunities in marketing and advertising are unimaginable but you always need to be updated with the latest trends of Digital Marketing.
Higher Salaries –
Companies & Businesses are ready to pay a higher amount of salaries to the right candidate, who can help them in growing their sales and generate more leads.
According to payscale.com the average salary of a Digital Marketing Manager is Rs 6,00,000 per anum and The creative with well-experienced marketers are earning very well.
Anyone Can Learn –
No matter from which stream you are coming from, You can start your career in this domain just by getting the basic knowledge of Digital Marketing ( Which you can get from numerous free resources available out there ).
No specific degree or skill required, the basic knowledge of Digital Marketing is enough to start your career in this field.
Also read: Digital Marketing Salary in India
Numerous Job Profiles –
The Digital Marketing Field flooded with numerous job roles and the growth rate is very higher. As per candidates skills and experience, there are many job positions are available like:
- Digital Marketing Executive: He/She is Responsible for looking at the online marketing strategies of the website.
- Digital Marketing Manager: A Digital Marketing Manager responsible for Develop, implement and manage marketing campaigns to promote the products and services of an organisation.
- SEO Executive: The Primary role of an SEO Executive is to manage the ranking and traffic of the website.
- Social Media Marketing Expert; A Social Media Marketing Expert is responsible for the generation of the content to managing all Social Media Channels of the company.
- Conversion Rate Optimizer: He/She is responsible for the company’s conversion strategy and lead generation.
- PPC Specialist: A PPC Specialist is responsible for managing the paid marketing, manage bid, keyword research, analysis, ad copywriting, and to test ad campaigns.
Become a Freelancer –
Digital Marketing doesn’t end at just getting a job, there are many opportunities in the freelancing world also. After getting some experience or knowledge about Digital Marketing you can grab freelancing projects and earn a good amount of money out of it.
So, it seems clear that the Digital Marketing world is flooded with endless opportunities but you must need to master the required skills to become successful in this field.
You need to develop the always learning mindset because Digital Marketing is an ever-evolving field so you need to keep yourself updated with latest trends in the industry.
Also read: The Top 10 Digital Marketers in India