Digital Marketing has become a hot skill these days and everyone desire to master it but as a beginner, it is hard to find the right way to master this skill. In this article, I am going to tell you 7 Ways to Become a Digital Marketing Expert Through Blogging but before that, let me first give you a short introduction of Digital Marketing and why you need to master it.

What is Digital Marketing?

In simple terms, Digital Marketing is the process of doing marketing of products & services through different online channels like:

  • Content Marketing 
  • Search Engine Optimization
  • Social Media Marketing 
  • Affiliate Marketing and many more.

Why Digital Marketing is the skill of the future?

In the last 10 years, Marketing has transformed a lot and with the rapid increase in internet users, every large company to small enterprises wants to build a solid online presence.

With many companies moving towards Digital the demand for Digital Marketers also rises and these brands willing to pay higher payrolls to the right marketer but to master Digital Marketing you first need to become a hardcore digital practitioner of it. 

So, let’s begin the 7 Ways to Become a Digital Marketing Expert through Blogging  – 

First of all, let’s take a look at all modules of Digital Marketing and deep dive into each of the skills.

  • Content Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Social Media Advertising
  • Email Marketing
  • Analytics

To master these skills you have to develop an ever learning mindset and Digital marketing is an ever-evolving field so you always need to keep yourself updated with the latest trends of this industry. Now, look into each of topic one by one – 

content writing

1: Content Marketing

When you start a blog the first task you perform is to start creating content for your blog and this gives you a basic idea about Content Marketing. In the market, there is a very huge demand for a content writer and when you started putting content on your blog regularly than your writing skills are also going to improve. 

With writing content for your blog, you’ll learn about the keyword research and Keyword Research is extremely valuable before writing any piece of content to get a basic idea about the subject you are going to write and it is beneficial in discovering the keyword with high search volume and low competition.

Writing content for your blog is not sufficient for you to become a Content Marketer. After writing an article then try to promote it as much as you can. Many bloggers do the mistake of not promoting their content. 

When it comes to promotion there are multiple modes of promoting your content. Some methods are as follows: 

  • Social Media Promotion
  • Email Marketing
  • Search Engine Optimization
  • Paid Marketing [ not mandatory]

Via practising in this way you’ll become a Content Marketing Expert on your own.

 

2: Search Engine Optimization 

SEO ( Search Engine Optimization ) is a very highly demanded skills these days and If you master it then it will not only help you to grow your blog. You can offer to many other national or international clients but it is never so simple to acquire the skill of SEO. 

 

After creating content SEO is one of the most popular ways of promoting content because it helps you gets to higher traffic from search engines. There mainly two types of SEO :

  • On-Page Optimization
  • Off-Page Optimization 

Let’s take a short look at both methods –

On-Page Optimization 

This is the process of doing the changes within the website like:

  • Title tag
  • Description tag
  • Url structure
  • Image Optimization etc.

Off-Page Optimization

This is the process of submitting our website details into another authority website to get backlinks and traffic like:

  • Directory Submission
  • Social Bookmarking
  • Guest Posting 
  • Blog Commenting etc.

and after doing these activities you’ll become an SEO Expert on your own.

 

Also read: The Top 10 Digital Marketers in India

 

3: Search Engine Marketing

No matter how good is your content, If you want to reach it to the right audience you might focus on paid ads. I am not advising you to spend 1000$ on paid ads but you must run a campaign for getting some traffic on your post and that’s not gonna cost you much. 

If you want to Master Digital Marketing then you must know, how to run campaigns for companies and getting some good results. By following this method you gotta know how to run an ad campaign it gives you some experience of Search Engine Marketing.

Social media marketing

4: Social Media Marketing

Start a Social Media page of your blog on various Social Media platforms and start to generate content there. Not use these platforms for just sharing links of your blog, start providing value to the other users and establish your audience. 

You can design outstanding posts with the help of Canva and that gives you a basic idea of graphic designing. If you put the right efforts in Social Media Marketing of your blog then your profile starts to grow and that provides an excellent amount of traffic to your blog. Like this, you master the art of Social Media Marketing.

 

5: Social Media Advertising

But it is not easy to grow your Social Media Profile without running ads. These Social platform doesn’t support you to get too much traffic organically. Hence you have to invest little money on paid ads too and that gives an initial boost to your fresh page to get some good amount of followers. By running some Social Ads campaign you got the basic idea of Social Media Ads and that’s how blogging helps you to master Social Media Advertising.

 

6: Email Marketing

Blogging is getting competitive every day and gaining traffic from Google and other search engines is a very hectic process and this is where Email Marketing comes into play. With managing all task of blogging, start collecting emails of your visitors and built a list of your subscribers and start sending them updates of your blog posts with the help of Email Marketing tool like MailChimp. That way your blog get some good amount of traffic and you gotta Mastering Email Marketing.

analytics

7: Analytics

This is extremely essential to identify your audience and a blogger can’t be successful in blogging if He/She didn’t acknowledge the game of analytics. An Analytics tool like Google Analytics helps you to identify who is your audience, by which medium they are coming from, what they do on your blog. Analytics helps in tracking your audience. By practising in this you’ll master the art of Analytics.

 

Conclusion –

Digital marketing is an ever-evolving field so you always need to keep yourself updated with the latest trends of this industry and It is not easy to establish a successful blog but by implementing these tips and continue practising you’ll master the art of blogging and become a Digital Marketing Expert on your own.

 

Also read: What Is The Future Of Digital Marketing?

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